I designed the complete visual identity and user experience for TideApp, a modern cleaning services platform that connects homeowners with trusted cleaning professionals. The brand embodies simplicity, trust and reflected through a clean, approachable design system, intuitive UI, and a calming color palette. Every visual and interaction was crafted creating a sense of reliability for clients and dignity for workers. Additionally, I developed a cohesive digital presence and onboarding experience to drive engagement, streamline bookings, and foster long-term user trust through thoughtful, human-centered design.