LAUTARO RONCEDO
Design Portfolio
Discover What I Do ↓
PROJECTS
PROJECTS
My projects showcase a commitment to crafting visually impactful designs. I've tackled diverse challenges, from comprehensive corporate branding, to refined website redesigns and strategic marketing approaches. My portfolio spans a wide range of branding initiatives, digital marketing approaches and UX/UI solutions consistently demonstrating our blend of design expertise, data-driven insights, and compelling storytelling.
BRANDING
UX / UI & WEBSITE
SOCIAL MEDIA & MARKETING
Collaborated with art concepts for ĀSKR STUDIOS. This project responsibilities involves shaping the brand identity and the aesthetics, designing a distinctive visual language and building the e-commerce website. Crucially, I also developing a full marketing strategy and orchestrated the social media campaign, ensuring a cohesive and impactful launch across all digital channels. Reflecting the brand’s identity.
ĀSKR STUDIOS
Branding, Marketing, Website.
LATEST PROJECT
ABOUT ME
CREATIVE DESIGNER & DIGITAL MARKETING
I’m Lautaro a creative designer and digital strategist based in Barcelona, with roots in Argentina and a global mindset. I create experiences, from branding to interfaces. From UX to branding, I build visual systems that speak, convert and inspire. I've worked across startups and studios, from e-commerce to editorial, blending design, data, and storytelling. Before design, I study it. After design, I’ll redefine it.
lautaroroncedo@gmail.com
EXPERIENCE
EXPERIENCE
Expert in online content management, branding and coordination of social media strategies. Designer with a proven track record of working in design field. Experience in data analysis to study user behavior and find visual and communication solutions to solve the web experience.
ĀSKR STUDIOS
Brand & Digital Marketing
Jan 2025 - Present
Strategy and coordination with photographers for campaigns, content management for social media strategies. Collaboration with Media and Product teams for website assets management. SEO optimi- zation. Email campaign. Copy review for the website. Packaging and label design. Website design
GIFT CAMPAIGN
E-commerce Designer
Mar 2024 - Dec 2024
Comprehensive management of the website (content and product). Creation and development of an online sales calendar. Strategy coordination with CRM and Media teams. Copy review for the website. SEO optimization. Website redesign, wireframing and prototyping, user testing, user research.
ATKCO, INC.
UX & Graphic Designer
Sept 2020 - Feb 2024
Participation in the execution of digital projects, ensuring their optimal delivery in a timely manner. Corporate branding (creation of templates, presenta- tions, visual identity).
Web design (front-end). User research, prototype design and user testing. Supervision and support in design tasks. Development of marketing strategies for social networks. Collaboration with internal teams to implement designs aligned with the digital strategy. Agile framework environment.
MY SKILLSET
FLUENT IN
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
FIGMA
GOOGLE ANALYTICS
GOOGLE ADS
EXCEL
SQUARESPACE
SHOPIFY
WORDPRESS
JIRA/CONFLUENCE
ENGLISH
SPANISH